A.NEW.IDENTITY
Design
Designing a city identity involves more than just a name. A comprehensive city identity considers numerous elements that represent the city, its history, culture, values, and vision for the future. Here are some key elements to consider when designing a city identity:
Flag
- Colors: These usually have symbolic meanings. For example, blue might represent a river or sea, while green might represent parks or green spaces.
- Symbols: Icons or illustrations that represent the city’s history, culture, landmarks, or significant industries.
- Proportions: The layout and arrangement of elements within the flag.
Motto
A brief phrase that encapsulates the spirit, values, or vision of the city.
Colors
A color palette that represents the city and can be used across different mediums, from print materials to digital platforms.
Landscaping
Specific types of plants, trees, or flowers that may be indigenous to the area or have a special meaning.
Cultural Symbols
Specific symbols or icons that have cultural or historical significance to the city.
Dress or Attire
Traditional or culturally significant clothing or attire that represents the city.
Events and Festivals
Signature events, festivals, or traditions that the city is known for or celebrates annually.
Digital Presence
Website, mobile apps, and social media profiles that present a cohesive identity and provide information and services to residents and visitors.
Literature and Narratives
Stories, poems, books, or other literary works that capture the essence of the city.
Seal
A more detailed representation of the city’s identity, often used in official documents.
Typography
A unique or specific font/typeface that can be used in city communications to provide consistency.
Architecture and Urban Design
Signature architectural styles or urban planning designs that give the city a distinct look and feel.
Public Art
Statues, murals, and other forms of public art that reflect the city’s culture, history, or aspirations.
Sounds and Music
A song, jingle, or specific set of sounds associated with the city.
Local Cuisine
Foods or dishes that the city is known for.
Branded Merchandise
Items such as T-shirts, mugs, or other merchandise that carry the city’s branding.
Wayfinding and Signage
Signs, maps, and other navigation aids that help residents and visitors find their way around the city.
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Popular Programs
Make a Change
Real People. Real Results
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Bigger.Faster.Stronger
DiviNation
Gym H0urs
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Sunday: 5am – 9pm